WebPeripheral route to persuasion is an approach for persuasion which is proposed by elaboration likelihood model. Persuasion is the process of bringing change in a person’s … WebApr 5, 2024 · Peripheral route persuasion is a method of persuasion that relies on superficial cues, such as the attractiveness of the person delivering the message or the emotional appeal of the message itself, rather than on the actual content of the message.
Central Route Processing definition Psychology Glossary - AlleyDog.com
WebUnder the "central" route, post-communication attitudes are based on a careful and thoughtful consideration of the persuasive arguments contained in the message. Accordingly, post-communication attitudes should become more favorable as the message arguments increase in quality. Alternatively, a "peripheral" route to persuasion may occur. Webperipheral route persuasion one person persuades another person; an indirect route that relies on association of peripheral cues (such as positive emotions and celebrity endorsement) to associate positivity with a message persuasion process of changing our attitude toward something based on some form of communication madonna concert near me
Unlocking the Power of Peripheral Route Persuasion: A Definitive …
WebThe two routes of persuasion are the central route and the peripheral route. The central route of persuasion involves a person's careful consideration and evaluation of the information presented in an argument. This route requires high levels of motivation and cognitive resources. The peripheral route, on the other hand, involves superficial ... WebThe peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a … WebThey also, however, make us vulnerable to uninvited exploitation through the peripheral route of persuasion. The Source of Persuasion: The Triad of Trustworthiness. Effective persuasion requires trusting the source of the communication. Studies have identified three characteristics that lead to trust: perceived authority, honesty, and likability. cost vs selling price