WebThese thoughts are expected to be enduring and strongly related to the message object. The second route, low elaboration-likelihood (or peripheral cognition), occurs if either motivation or ability to expend cognitive resources is low (e.g., the recipients are distracted or assess the task as unimportant). Web25. apr 2024 · Persuasion: Central and Peripheral Routes – psychologyandsociety.com Persuasion: Central and Peripheral Routes By Brad Bell People may be persuaded in different ways. In this article, I provide information about two different ways of being persuaded. Before providing information on these ways of being persuaded, I will define …
APA Dictionary of Psychology
Webn. an experiential state characterized by loss of self-awareness, altered perceptions, and a reduction of inner restraints that results in the performance of unusual and sometimes antisocial behavior. It can be caused by a number of factors, such as a sense of anonymity or submersion in a group. Browse Dictionary WebThe peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. google maps for laptops free download
Central Route to Persuasion: Definition & Examples - Simply …
Web23. okt 2024 · The peripheral route results from “…some simple cue in the persuasion context (e.g., an attractive source) that induces change without necessitating scrutiny of the true merits of the information presented” (p. 125). Central Route to Persuasion Examples 1. Car Commercials Highlighting Towing Capacity http://www.psychologyandsociety.com/index.php/2024/04/25/persuasion-central-and-peripheral-routes/ WebAs humans move throughout the world, they must process large amounts of information and make many choices with limited amounts of time. When information is missing, or an immediate decision is... chichesters in macon ga